Tomorrow we will be hosting a new webinar that will be really valuable for those of you who have to communicate with users about products you create or support.
Our customers often ask us if they should use a screen recording application, like Screenflow or Camtasia, or something like ScreenSteps (ScreenSteps is a tool for creating step by step guides out of still images).
What they are really asking is “Should I create a video/screencast or a step by step visual guide (what we call a ScreenSteps document)?”
Our answer is, “It depends.”
The truth is, if you are going to have an effective product communication strategy, you need to be using both screencasts and ScreenSteps documents. The tool you use for a specific communication depends on two things:
- The level of engagement your target audience has with your product at the moment you are communicating with them.
- The type of knowledge you are trying to transfer to that user.
In tomorrow’s webinar we will layout a framework that will help you decide when to use a screencast and when to use a ScreenSteps document. We will follow a new user through four levels of engagement with a product and discuss what type of communication is most effective at each stage. We will also provide examples of effective communications at each stage.
The four stages of user engagement with a product are:
- Product awareness
- Product interest
- Product investigation
- Product implementation
This webinar will be ideal for marketing and product managers, IT and customer support or anyone who has to educate users on product usage.
